dear guest
Welcome. We're delighted you've arrived. Please, make yourself comfortable.
Whyn Concierge
You've just stepped into WHYN: a destination where rarity is accessible, and what was once untouchable can now be unlocked. Here, luxury is no longer only for the few, it's made real for the many. From the moment you enter our website, you're more than a visitor, you're a guest guided by me, your Concierge.
Room 99 is ready. Follow me.
Heck-in to Room 99 for the chance to meet a special prize. One day it might be a member of the timepiece families of Rolex, Audemars Piguet, and Patek Philippe, another the whispered prestige or Mrs. Kelly or Birkin of the esteemed Hermès family.
Each check-in brings a new prize from the families, and you’re invited to play the game to unlock the experience of owning what was once reserved for then few.
WHYN was imagined by four hosts – Raphael “The Coach” Nataf, David “The Chief Curator” Selinger, Tania “The CEO” Balachoff, and Thierry “The CM” Soetens – who know a thing or two about creating experiences rooted in luxury but accessible for all.
From St. Tropez to Brussels, they’ve built places where people gather, indulge, and dream. But they saw something missing: a way for aspiration to be within reach. So in November 2025, they opened the doors to WHYN, a destination of rare, carefully curated and never crowded, and always fair.
Here, each check-in is intentional and limited. No more than 5,000 guests at a time are given a chance to win. No hidden advantages. No smoke and mirrors. Just transparent odds, equal chances, and the thrill of the game.
This is luxury made rare, unlocked for all.
And at WHYN, there’s always room for you
Yours sincerely,
